MixBit: The End of Vine and Instagram? – #MarketingTechMin

Happy Friday and welcome to the latest #MarketingTechMin!

With over 100 YouTube videos being uploaded every minute, it's safe to say that video content is on fire and shows no sign of stopping. But have our favorite video apps finally met their match? 

Meet MixBit, the newest mobile video application from the co-founders of YouTube. Unlike Vine and Instagram, MixBit is developed for those who are interested in creating high-quality short films that can be up to 68 minutes long (256 clips with a max of 16 seconds each). With users also being able to easily pull clips from other videos, this opens a new door for the creation of collaberative content. Spencer and Deanna take a closer look at what this could mean for brands, and will this lead to the end of Vine and Instagram?  

If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry.

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