PREVIEW: Executive Guide to Online Marketing

This brand new, fully researched and illustrated 40-page ebook addresses company owners, executives and managers.

• Are you running a lean business? 
• What is lean marketing and what is its value? 
• Can you get more business online using social media and online marketing? 
• How do you reach new customers, increase your profile and grow your sales? 
• What does the research show, what are the metrics, and what is the cost benefit ratio?

Authored by Versio2 Managing Partner Stephan Burckhardt, who previously ran, owned and sold a CHF 12 million business and has consulted startups as well as mature companies in Silicon Valley and Switzerland, the Executive Guide to Online Marketing - A Lean Business Perspective attempts to answer such questions from a management and owner/investor perspective.

The Executive Guide looks at marketing return-on-investment (ROI), sales and marketing integration, leveraging traditional marketing, social media, content and email marketing, lead capture and nurture, search engine optimisation (SEO) and the benefits of an integrated online marketing strategy.

"Companies that wish to grow have the unique opportunity offered through the internet to reach new markets and previously untouched customer segments while spending less through lean marketing methods."

WHAT'S INSIDE

• The Lean Marketing Paradigm
• Marketing Effectiveness & ROI
• What Drives Customer Behaviour
• Online Marketing Today
• From Online Marketing to Inbound Marketing
• Get More Business Online
• Show Me the Money
• Looking Forward

The Executive Guide to Online Marketing will be out later this month – register early and be the first to obtain this valuable free download.