Happy #Swiss National Social Media Marketing Day!

To celebrate Swiss National Day, let’s take a look at occurrences and events being held across the sphere of social media, from Facebook and Twitter to YouTube and Pinterest. Paper lanterns parades, red and white flags, fireworks and social media hashtag extravaganzas!

#SNDNYC

Yes, it’s the Swiss National Day New York City hashtag, currently doing the rounds on Facebook, Twitter and probably every other network that handles hashtags. 

As far as we can tell, the tag was started by the guys at SNDNYC.org (@sndnyc), who organise an annual Swiss-centric event at the Central Park Zoo. Knowing Americans and the safe assumption that there are many enthusiastic Swiss expats residing over in the Big Apple, it’s very likely to be a grand day out for all.

Social media coverage has been reasonably active, and while the SNDNYC Facebook and Twitter pages have relatively few followers, the hashtags on both show plenty of engagement around the subject. 

IWC Schaffhausen on YouTube

Swiss watchmaker IWC Schaffhausen has put together a great little video to celebrate Swiss National Day 2013. The short clip features a miniature orchestra, assembled by the skilled watchmakers of IWC Schaffhausen and conducted by Master Watchmaker Kurt Klaus, giving a rousing rendition of Schweizerpsalm.

Pinterest is a flurry of red and white

Pinterest being the highly visual medium it is, is of course awash with red and white and all things Swiss if you only know how to find it, giving us an excellent snapshot of some of the most creative expressions and celebrations of Swiss festivities both past and present: